Strategy and goals

Smart banking. Made for Switzerland.

PostFinance is a diversified, innovation-driven financial service provider. We offer our customers fresh solutions and smart money-related innovations. To do so, we rely on future-oriented tools and technologies that we’ve specially developed or adapted for the Swiss market. We adopt a highly responsible, careful and sustainable approach to our use of resources and investments.

Business areas

We believe in the power of entrepreneurial freedom. That’s why we serve our markets in four independent business areas: as the leading Swiss financial institution, we’re driving forward the digital transformation in payment transactions and retail banking. We’re also creating innovative solutions in Digital First Banking and expanding our range of services in the platform business.

While doing so, we’re constantly focusing on the requirements of our customers – individuals and companies throughout Switzerland.

Goals for the current strategy period to 2024

  • Payment solutions: as a Swiss Payment Champion, PostFinance is the first choice in payment transactions for retailers and invoice issuers.
  • Retail banking: we provide our private and business customers with the smartest solutions for managing their finances – whether physically or digitally.
  • Digital First Banking: in 2021, we launched a new banking app and further innovative and personalized services for “Banking & Beyond”.
  • Platform business: we’re turning Valuu into an independent Swiss comparison and sign-up platform for financing, insurance and retirement planning.

Our claim

All this is underpinned by our claim: PostFinance aims to be refreshingly simple and to make it enjoyable to manage money. We treat everybody we meet with respect, whether in relation to their character, wishes, skills or opinions. Every experience with PostFinance is therefore always an experience with our brand.

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