For PostFinance, 2024 marks the end of the last strategy period. Four years of a difficult environment characterized by negative interest rates led to declining interest income and increasing pressure on margins. The negative impact on development of the customer base was met with conscious acceptance, if only as a matter of necessity. It was only when the turnaround in interest rates started in 2023 that it became possible again to achieve a better balance between profitability and customer satisfaction. While the return to positive interest rates brought a turnaround in profitability over the last two years, the latest interest rate cuts by the Swiss National Bank make it clear just how volatile the interest rate environment continues to be. For PostFinance, whose revenue is heavily dependent on interest operations, falling interest rates make the prospect of a recovery in margins less achievable.
In 2025, PostFinance is embarking on a new strategy period under the heading “Pulse”. Given that the signs coming from the Swiss National Bank point to falling interest rates, it is important for us to consciously keep our finger on the pulse of the times, and above all to remain consistently in touch with the needs of our customers. In non-interest-sensitive business, we will focus more strongly than ever on the requirements of our private and business customers. We are convinced that despite a difficult market environment, this will enable us to achieve sustainable development.
