Around a year after the launch of the new brand identity, it has now become visible and tangible for PostFinance customers. PostFinance is adapting the appearance of the most important digital touchpoints – website, e-finance and PostFinance App – to the new brand identity with effect from 16 February 2025. The updated app will be available in the app stores at the end of February. While the protected colour “Swiss Post yellow” remains the primary colour at PostFinance, “Petrol” is also being given greater prominence.
Two dynamic, curved quarter circles combine to form a stylized interpretation of the Swiss cross. The adoption of a new Swiss font gives PostFinance a new “handwriting”. As announced, the new brand identity is being introduced gradually and with a minimized impact on resources.
Until the completion of the implementation phase, customers will encounter both the old PostFinance logo and the new one at the same time. During the course of the year, this will be followed, among other things, by new signage on buildings, such as stores and branches. Starting in the autumn, lost or expired cards will be replaced with new ones.