Generation Z and Y demonstrate the most interest in crypto investments and are also the generations with the highest proportion of crypto investors. At PostFinance, a similar generational trend is evident. Generation Y represents the largest customer segment using the crypto service. “The strong interest from younger generations reassures us that PostFinance’s crypto service provides a trustworthy and straightforward entry point at the ideal time. Generations will continue to evolve and we want to keep our finger on the pulse,” comments Dr Alexander Thoma, Head of Digital Assets, on this finding from the study.

Trust in the provider is the most important factor

Trust in the processor is the most important factor for investors when choosing a provider. However, for more than half of the investors, other aspects also play a rather important or very important role, including the user-friendliness of the application as well as low fees and costs. PostFinance took these factors into account when developing its crypto service, as Dr Thoma explains: “Our goal was to make trading cryptocurrencies in e-finance and in the PostFinance app as easy and convenient as trading shares or other traditional financial products – and to do so in a secure and familiar environment at attractive conditions. The customer feedback shows that we have succeeded in this. In June 2024, we also won the Swiss Crypto Award from Finance 2.0 for the best overall offer.” However, PostFinance goes one step further: “We help our customers to build up their knowledge with webinars and helpful information on the PostFinance website. We want to use it to explain the crypto world and the underlying technology to our customers as simply as possible and to make it accessible,” Dr Thoma continues. In spring 2025, PostFinance will expand its crypto service to include the “staking” functionality. Put simply, it is a way of earning rewards, known as staking rewards, by holding and depositing a certain cryptocurrency – such as Ethereum – for a clearly defined period.