11.08.2023
The e-commerce boom is continuing unabated. It’s no longer just optional for most companies to have an online shop – it’s essential. But how do companies without much specialist knowledge create a shop like this, where customers can make purchases with the most common payment methods?
Entering the online retail market and generating revenue there with an online shop has long been a matter of course in the business world. Are you and your company still not active in Swiss e-commerce? Do you have little or no previous knowledge? This short introduction will show you how to quickly and professionally create your own webshop.
First, consider which of the products in your range will attract most interest in e-commerce. Consider too how your online shop will ensure packaging and transport, and which payment options you want to offer to your customers.
More information on payment options can be found in the article “Successful online retail: the key payment methods for online shops”.
Now decide on the domain name for your web shop – i.e. the internet address used to access your shop. At The link will open in a new window nic.ch, you can check whether the domain name you want (ending with .ch) is available. This step is not necessary if you are integrating your online shop into your existing website. In this case, check whether you can add the shop solution you want into your website – usually with what’s known as a plug-in.
To help you make a quick start, there are ready-made solutions available where you don’t need to worry about the technical operations. With these solutions, you can choose from various design templates into which you enter your products yourself. You also have the option offering your products at the touch of a button on Facebook, Instagram or Google Shopping, and to use SEO tools to increase your visibility online. It’s also easy to integrate the most common payment options in Switzerland. PostFinance offers a variety of payment solutions for payment collection.
Here, we present a range of solutions to help you create your own online shop. All of them allow the following payment methods:
The The link will open in a new window Shopify platform provides interactive step-by-step instructions. You can choose between an all-in solution or the Shopify Buy Button, which allows you to offer individual products for sale.
The link will open in a new window Lightspeed eCommerce has a solution not only for the retail sector, but also for the hospitality industry. The system complements common functions with direct interfaces to logistics or inventory management systems.
The link will open in a new window WooCommerce is flexible open-source software from WordPress – with no monthly fee for operation. It can be a good option for newcomers taking their first step with an online shop.
With all these tips, your products will quickly find customers. Good luck with your online sales!
