Open innovation is quite simply when a company opens up its innovation process to explore new development areas and to generate new ideas in them in cooperation with external partners, such as start-ups, traditional universities and universities of applied sciences, trend and future-oriented institutions or other companies. This broadens horizons and focuses attention on ideas that were not on the company’s own radar. More knowledge is generated together than by going it alone. These three examples show how PostFinance uses open innovation.
