One hope behind the interest rate cut is to make investments in Swiss francs less attractive in an effort to weaken the upward trend. An excessively strong franc has two unwelcome effects on the Swiss economy: on the one hand it makes it more difficult for Swiss companies to export abroad because their goods become more expensive. On the other, a rise in the Swiss franc’s value further reduces the price of imported goods, which could push Switzerland’s already low inflation rate lower still, towards zero or even into negative territory. However, with its fifth consecutive round of monetary easing, the SNB is also taking something of a risk, says Philipp Merkt :