What characterizes Generation Z compared to other generations? What’s typical for Gen Z?
If we compare ourselves with older generations, it’s noticeable that we are particularly tech and digitally savvy. We’ve grown up with the Internet and use social media both personally and professionally. For instance, we look for work online using job portals. We find out a lot about companies, their corporate culture and their jobs on social media such as TikTok and Instagram. LinkedIn is important for our professional networks.
A prejudice about Gen Z is that we’re constantly distracted and unfocused, because we spend a lot of time on our smartphones and social media. But that’s not entirely true. In fact, we use technology to help us increase our productivity and work more efficiently. We can use it to access information more quickly and to educate ourselves constantly, which is an advantage in the modern working world.
Another point is that we are less loyal to our employers. In reality however, we’re simply looking for an employer who shares our values and offers a positive work culture. If we can identify with the company and most of our needs are covered, we’re willing to stay for the long term.