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Created on 05.06.2024

Writing an application: focus on skills

Skills are becoming increasingly important in job applications. But what does this mean for your job applications, and can chatbots such as ChatGPT help you create the right application?

At a glance

  • Employers are attaching increasing importance to applicants’ skills rather than just their qualifications – and PostFinance is no exception.
  • Skills-based recruitment means that applicants must be able to demonstrate the skills in their portfolio with impactful examples.
  • Chatbots such as ChatGPT can help you find the right words and a suitable structure when writing a skills-based application. However, using artificial intelligence (AI) doesn’t mean you should forget to give your application a personal touch.
  • Caution: never enter personal information or other sensitive data when using chatbots.

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Who’s the best candidate for the advertised job? To find out, employers are increasingly taking an approach that prioritizes applicants’ skills over other factors such as qualifications, a seamless CV or professional experience. This is called skills-based recruitment. The focus is no longer on asking “What training does the applicant have and what activities, tasks and roles have they carried out in the past?”, but rather “Does the applicant have the skills to do the job successfully?”. This approach to job applications is also becoming increasingly important at PostFinance. We asked Angelo Ciaramella, Lead for People Attraction Solution & Development at PostFinance, what this entails and what it means for applicants. 

Focus on skills – the priorities for PostFinance

Interview with Angelo Ciaramella

How does PostFinance deal specifically with the issue of “skills before career”?

We are already focusing less on applicants’ CVs and their past experience during the selection process. We want to fill vacancies with a view to the present and the future and focus on the applicant’s entire portfolio of skills. In other words, we emphasize the importance of matching a profile with an open vacancy in a way that is oriented towards the current reality. Where and how applicants acquired their skills is of secondary importance. We are also increasingly taking into account skills that are not necessarily evident from a traditional CV. For example, if an applicant with no management experience has a part-time job as a football coach, that person has leadership skills in their portfolio that can also be useful in their professional life.

What criteria does PostFinance use to match candidates with a job profile?

We are grateful when candidates show us what they can do today – the full range of their skills. We focus specifically on the sum of all skills available today and less on activities performed in previous positions. These only show us “yesterday’s version” of the person, without necessarily telling us what they can do today and why they would be a good fit for us.

Are these arguments in favour of the much-debated cover letter in which an applicant can talk about who they are and what they can do?

You might think so, and a cover letter that clearly demonstrates a match between the vacancy and the person is still helpful for us. Applicants can describe projects and successes in more detail and show us what interests and skills they bring to the table – even beyond what is required. But a cover letter is voluntary at PostFinance. However, we also have other ways of identifying invisible skills. One example is automated skill parsing. An AI-supported database containing a huge number of skills compares a profile with a vacancy and its requirements and provides an assessment of the match.

What does this mean for candidates applying for a job at PostFinance?

It’s worth considering the particular strengths you have today as a result of your life and professional experience to date. It helps us a lot when a person demonstrates this in relation to the position they are applying for. A person is not their career, but the sum of their life up to now. In concrete terms, this could mean that you add a section to your CV where you formulate this message and present yourself as a person with your individual strengths and characteristics. These can be skills or even non-professional skills that you have not necessarily acquired in a professional context, but which may be relevant for a position. 

Any examples?

A candidate might not work in the banking sector, but is intensively involved with cryptocurrencies in their private life. So a combination of hobby and profession could still be interesting when applying for a position with us. If we just looked at the professional CV, we wouldn’t learn about the applicant’s other competences that might be relevant for us when choosing personnel.

Would you like to work at PostFinance?

More on the subject

How to present your skills in your application

Find out which of your skills are relevant for the job

Read the job advert carefully. Try to familiarize yourself with the position and its environment and get an idea of what the role requires in practice and what you can contribute as an applicant. What do you have in your skills portfolio? Above all, think about skills that are not immediately visible and that may be important for the role. It is best to start by writing down all relevant skills and expertise. 

Back up your skills with concrete examples

Now it’s time to include those skills in your application – either in your CV or in your cover letter, if you wish to include one. The more precisely and vividly you describe how you have successfully used your skills in past situations, the more credible you will be. Also demonstrate the added value you have created for your team or company. For example, if communication skills are required, you might include a description such as: “As a project manager, I have coordinated teams of up to 40 people, moderated meetings and explained complex plans in clear terms to ensure that all stakeholders are included and that we achieve our shared goals.” Always be authentic and honest. 

List the most important skills first

Structure your documents so that you list the skills most relevant to the job first and the less important ones later. 

Writing an application with AI

Lifelong learning is becoming increasingly important for training your skills. By the way, have you tried using ChatGPT to write an application? We have compiled a list of frequently asked questions and answers.

  • Chatbots such as ChatGPT are designed to have conversations with people.  This means that users ask the chatbot a question and the chatbot answers. The system uses AI to understand the requests and generate responses. However, these replies are only as good as the questions you enter – the more precise they are and the more information you enter, the better. Although a chatbot will still spit out an answer to a general text query such as “Please write a CV for a job as an Information Security Officer”, the result will be very general and unsuitable for a targeted application. 

  • A precise prompt might be: “Please write a CV for [insert job title] at [insert company]. This is the job description: [insert job description]. These are the skills required for the job: [insert skills]. This is my background and these are my skills: [Insert information on career and skills] – but a note of caution: remember to anonymize any personal data. Ensure that you make any instructions as detailed and specific as possible. This is the only way that ChatGPT can tailor the content to the position, company and industry you are applying for. 

    You could proceed as follows:

    1. Have ChatGPT write a first draft of the CV or cover letter
    2. Adapt the first draft with your own ideas and wording (preferably in a Word document or similar)
    3. Copy the revised draft back into ChatGPT and get feedback from the chatbot
    4. Review the chatbot’s feedback and make any adjustments
    5. It is also useful to have a human check the result. Consider asking a colleague to review it for you. Their feedback should tell you whether your application is interesting and persuasive.

  • Language and wording
    ChatGPT can help you formulate an initial draft of your CV or cover letter.

    Formatting
    ChatGPT can also suggest formatting to make the CV visually appealing and easy to read.

    Content When you have “fed” ChatGPT with enough information based on your prompts, ChatGPT will suggest content. For example, the tool will emphasize experience and skills that match the job description.

  • Incorrect answers
    AI tools may sometimes give incorrect answers. You should therefore check the answers carefully for accuracy – not just in terms of spelling, but also for factual correctness. ChatGPT doesn’t know everything and doesn’t always recognize context correctly.

    Overly formulaic
    ChatGPT often uses clichés and standard formulations, giving an insufficiently individual result. In the worst case, an AI-generated application will be recognized as such at first glance by the potential employer. The problem with this is that a general application of this kind usually does not sufficiently demonstrate what makes you special as a person and why you are the ideal candidate. 

  • Caution! Since ChatGPT stores all data entered in order to generate suitable responses, you should never enter personal data. Specifically, this means you should never enter information such as addresses, places of residence, telephone numbers, e-mail addresses, final grades, job references, bank details, credit card information or other personal and sensitive data when using ChatGPT and other AI tools. This example shows how you can paraphrase and anonymize this data in your prompts: instead of “Sarah Meier, studied business informatics at the University of Zurich from 2014−2020, lives in Bremgarten”, enter “I have a Master’s degree in ...” and leave out dates, places of residence, etc. You can add that information later. 

  • ChatGPT is nothing more than a tool that provides you with suggestions and texts. It is not a good idea to rely entirely on ChatGPT or other tools when creating your application. ChatGPT can be a helpful assistant, provided you use the proposed texts as an inspiration to be adapted and reformulated creatively to reflect your individual reality. For the finishing touches, you are still better off relying on your own intelligence. 

  • It's definitely worth a try. Simply ask the chatbot to create an appealing LinkedIn profile. The tool will then ask you questions about yourself and make suggestions based on your answers. You can also go into more detail right from the start. For example, if you want to optimize the “Info” section, a prompt like this could be helpful: “Create a profile for LinkedIn that makes me attractive to recruiters” and enter the anonymized information from your CV. As for all AI-generated text proposals, you will have to fine-tune your LinkedIn profile yourself. It’s also always a good idea to ask the chatbot questions such as: “What are the three most important points on a successful LinkedIn profile that I can use to attract recruiters’ attention?”.

  • Here are three selected advantages and disadvantages:

    Advantages:

    • Saves time when formulating and structuring texts
    • Helps to get past writer’s block
    • Provides drafts for inspiration

    Disadvantages:

    • Delivers standardized texts with little individuality and emotion
    • Texts are not error-free and must be reviewed
    • Saves personal data
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